Project Brief
Improve user experience and platform functionality related to supply organizations on the platform.
Problem
Difficulty for users to find relevant organizations and their storefronts.
Lack of clarity regarding user affiliations with organizations.
Limited searchability and discoverability within storefronts.
Cumbersome process for sharing listings externally.
Target Users
Public Reuse Marketplace users and organizations, specifically impactful for:
Org managers, Admins and Super Admins, Rheaply internal teams facilitating external exchanges.
Org managers, Admins and Super Admins, Rheaply internal teams facilitating external exchanges.
Solution
Increased efficiency in finding and navigating to organization storefronts.
Enhanced user trust through clear organization identification.
Improved discoverability of listings within storefronts.
Streamlined sharing of listings across social media platforms.
Kiley got really good at balancing thinking of designs for the future and where the product was going, while ensuring that we got bite-sized designs lined up for engineering to develop due to the small size of our startup and needing to do a lot of "MVP" and "version 1" launches.
Storefront was Kiley's first product design and she rocked the entire process from A to Z!
Design process
Research & Discovery: Gathered inspiration, gleaned insights from users and matchmaking staff.
Concept Validation: Evaluated feasibility with engineering team.
Iteration & Testing: developed mockups, held design critique, incorporated feedback, and refined designs
Working with Kiley was a blast! I love that she's open to ideas and hearing other's input.
Outcome
Businesses and organizations on Rheaply can now complete a profile. By including more information about the type of work that they do and linking to their website, they can build trust with other Rheaply users who want to transact with them.
Team:
Senior Product Manager: Rachel Zolotarsky
Product Designer: Kiley Kielland
Frontend Engineer: Dorotea VeraBackend Engineering: Sebastían and Nick Harris
Quality Assurance: Sasha Myloserdova