Overview
Creative direction and design for Rheaply's branded event presence. In partnership with local clients, resources listed on Rheaply's marketplace app take center stage as the booth design emphasizes creative reuse.
The booth embodies the company's vision, through its brand narrative, by showcasing salvaged items with detailed stories of their origins, aiming to inspire an affinity for the value of these resources.
Interactive displays bring Rheaply's flagship marketplace app into the real world, highlighting the tangible reclaimed cost and value of reused items.
My goal was to create a basic structure of partnership + creative that could be easily reapplied within a 2-week turnaround for nationwide events and effectively underscore the importance of digital tools for tracking and managing reused resources.
My pitch
We are storytellers.
Resources exchanged via the Rheaply platform are uniquely valuable because of their storied past
At events we’ll display items from local partners/exchange networks with Story tags
Let’s put this idea into the world, see what energy is generated, make changes, and allow the rest of the story to unfold
Concept mockup & proof
Key learnings & iteration
After an early event, our team enjoyed the reception of the story tags, but wanted to tie into the product. To make the tags more interactive, I added scannable QR codes to the tags which were used with a tablet in the booth. The linked tags open to the resource's platform listings on Rheaply's flagship product, so attendees can explore the product features live.
Generated 10+ new biz opportunities
