Youth Leadership Adventures
▷ Photo Retouching, Adobe Photoshop
▷ Vector Illustration, Adobe Illustrator
▷ Document Layout, Template Design
▷ Merchandise and Print-Ready Pieces
Summer Wilderness Excursions for Teens
North Cascades Institute's Youth Leadership Adventures program is a heavily subsidized summer backountry experience for teenagers. Students are recruited in-school and required to apply online.
This campaign utilizes print advertisements, distribution of print materials in classrooms, and a web presence funneling students to apply. Promotional gear is given to participants during their trip and available by donation to supporters.
